The journey to the here and now.
A creative agency that helped NPOs
We started out about 10 years ago utilizing creative tools and services to help Non-Profit Organizations. With a background in both business and ministry, our founder had a desire to use these skills to better the faith based world. This season, gave us wonderful opportunities to serve ministries creatively around the world. We traveled, tried new things, won some awards. We made a lot of creative things. It was amazing.
But something was brewing underneath that we soon could not ignore. We were observing a trend that began to bother us. While we were in a great position to help organizations, we started realizing that we were only helping organization get better on the outside. We were making brands, telling stories, producing videos, building websites that presented and told stories well. But we realized that most of the ministries we were serving had challenges that were deeper than external creative work could solve.
Then 2020 hit
When Covid hit, what was starting to bother us, exploded in front of us. We watched ministries struggle with things like money, visibility, relevancy as the world around them went online. Brands who had a strong foundation of who they were and where they were going seemed to be able to navigate the chaos a bit easier than others. Organizations that thought strategically were able to pivot and re-orient their teams to continue doing ministry. Many of these ministries stepped into the space to care and serve differently but effectively because they were equipped to do so. Organizations that had focused more on surface things not only accomplished less than those who we're focused deeper, but many didn't survive.
We were at a crossroad
This brought us to a decision, continue to be a service provider or become something else? We decided that Keenly was really about helping leaders who desired to do better ministry. So we came back to what we valued most.
What we do today is based upon what we value as leaders and as an organization.
Loving Others
Matthew 22:36-40
Being an Encouraging Voice
Ephesians 4:29
Equipping Leaders for Better Ministry
Ephesians 4:12
Challenging Old Thinking
Romans 12:1-2
Celebrating how God uses Ordinary People to Accomplish Extraordinary things
Hebrews 11
We bring these core principles into everything we do to help leaders do better ministry everywhere. We focus on specific areas of improvement in any organization infusing these values into a ministry's vision & direction, strategic thinking, practical ministry practices and internal and external communication. These areas, when improved, place an organization on a path to do better ministry.
How about you?
If you resonate with this journey and feel like you are on a similar path, we’d love to talk to you. Maybe we can do some better ministry together.