Creative Brief

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Client Name:(Required)

Client Abbreviation:(Required)

Client Mission Statement:

Client Website:

Contact Info

Main Contact Information:(Required)

Title

Phone(Required)

Email(Required)

Project Information

Project Title(Required)

Project Description / Objective(Required)

Goals and Objectives(Required)

Possible Challenges

Audience & Style Information

Audience(Required)

This section should include any relevant demographics. Get clear on who will be consuming your deliverable (video, ad, etc.). Try your best to define what that person looks like by outlining demographics such as age, gender, income level, marital status, or education level.

Example:
Audience: Men, 30-65, married, with children. Value family time.

Messaging and Tone(Required)

Reference Information

Upload Files Related to this Project

Please upload any files that are relevant to this project. Max size 5MB

Max. file size: 5 MB.

Upload Files Related to this Project

Please upload any files that are relevant to this project. Max size 5MB

Max. file size: 5 MB.

Links to Reference Info

Decision Makers & Stakeholders

Who are the point people within client organization and our to get things approved and accomplished?

Stakeholders(Required)

Budget, Timeline & Distribution Process

Budget(Required)

Establishing your budget from the start will help you actually stay in line financially and guide your decision-making. Be sure you write down actual numbers and identify costs where you can. Conducting some quick research ahead of time will help. Are there ways you can cut some costs? Giving yourself some time to play with the numbers before you even begin the work will keep you in good graces with your boss!

Timeline(Required)

Distribution process(Required)

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